The AA Breakdown UX

Overview: UX content design for the AA's report a breakdown tool. Giving drivers in the UK a quick and easy way to get help with their car whether they're already an AA member or not.

Process: story mapping, user research, content design, microcopy writing, validation, user testing, reviews, sign-offs.

Collaborations: UX designer, UX researcher, accessibility specialist, product manager, front-end engineers, QA​.

Challenges: Creating a quick and easy user experience for customers in potentially stressful situations, while also meeting business requirements to provide safety advice.